About Me

"Beauty isn't about having a pretty face, it is about having a pretty mind, a pretty heart, and most importantly, a beautiful soul" 

I'm so glad you found my site! Now that you're here feel free to kick back and browse around. If your're interested in beauty, style, trends, makeup, fashion and even travel then you've come to the right place!

My name is Erica and I am a Therapist, Makeup Artist, Writer and fashion enthusiast born and raised in Toronto Canada. I have a degree in Psychology, a background in medicine and I enjoy reading, Italian food and sunny patio days at a good restaurant.

I established my website as a creative outlet to share beauty news with women all over the globe, you can think of my blog as your one stop destination for all things trendy! From the hottest beauty products, great brands, makeup tutorials, skin care, fitness, events and more I try to cover it all!

Being "trendy" doesn't have to mean following social norms and doing what’s popular, anyone can add their individual flare to a look and make it stylish, you set the standards for what trendy means to you!

I infuse my love of travel and photography into my website by taking my readers on an exciting journey as I travel to exotic destinations and experiment with products that can enhance your features and make you look and feel amazing. Makeup isn't always about looking flawless, it is also about having fun, playing up your beauty and expressing your personality!

My blog has been nominated for the best beauty & fashion blog in Canada and has been featured in Avon's brochure, The France Daily, The Photography Daily on Lorealparis.ca and numerous websites and online publications. This summer I will be in Verve Girl Magazine so look out for that! I have also been a writer for the Ladies Room fashion and beauty magazine and I have a great time covering makeup shows and press events for some wonderful brands.

I am an avid traveler and I love exploring the world and experiencing rich cultures. (Visit my travel page by clicking HERE). I enjoy lazy afternoons on the beach, great movies, cool fall days and live theater. My expeditions around the world have led to some amazing experiences: I have camped in the desert, went dirt biking, snorkeled in the sea, been up the tallest building in the world, hiked in a jungle, rode a camel, jet boated over white water rapids, went whale watching, toured the gator infested waters of the Florida Everglades  explored a rain forest, jet skied in Jamaica, been air boating in Belize, explored underground caves and visited active volcanoes!

"In the end, its not the years in your life that count, its the life in your years"

Abraham lincoln

I hope you enjoy my blog, don't forget to follow and leave a comment or question, I love meeting new people. (To follow me on Feedly or other apps search: diaryofatrendaholic.blogpost.ca)

To see my makeup looks and to get tips on makeup, skin care and answers to frequently asked beauty

questions please visit the Makeup and Beauty Tips tabs at the top of my blog.

Special thanks to all my readers, and my family for all their support, and for sticking with me while I insatiably search for inspiration for the next great photo or blog post. Thanks to my friend Jennifer who first brought about the idea of creating a website and who recognized that I needed an outlet for expressing my ideas and creative soul.

~Erica