Joe Fresh Beauty: Makeup Review

Joe Fresh is known for their modern clothing that is stylish and functional to accommodate your busy lifestyle. Recently the brand launched a beauty collection that showcases more than 150 products ranging from $8-$18 at Shoppers Drug Mart and Pharmaprix locations across Canada. Like the fashion, the makeup is simple yet essential and can be incorporated into your daily routine to create trendy, quick looks with ease. The collection includes everything from brow tint, liquid foundation, mascara, eyeliner, lip products, blush and more to create a variety of fun looks.

A few weeks ago I attended the launch party to swatch some of the pretty new makeup. In terms of foundation and concealer, currently the shade selection is quite limited but this may change as the collection expands. Today I will be featuring some of my favorites from the line including the gorgeous Lip Crèmes and a couple of the sumptuous Lip Veils.

The shade range is reminiscent of the brand - basic yet beautiful! There are flattering pinks, rich reds, wine, berry and neutrals which are the most popular, wearable hues. The Lip Crèmes are luxuriously smooth and lush with amazing pigmentation! The applicator is quite average but does a good job swiping on the rich formula which provides intense, full-coverage color.

If you like bold, hydrating color (and many of us do) you need to get your hands on some of these beauties! The vibrant shades don't cause dryness and the cushiony, comfortable texture makes lips look plush and pouty!

Although the chic tubes look like your run of the mill lip glosses don’t be fooled! You won’t get mediocre translucent pigment or any stickiness with these crèmes. They aren’t glossy but they do have a touch of luminosity and the colors are quite solid but not heavy or thick. When it comes to lip products, formulas like this are at the top of my list for their vivid, knockout color and longevity.

The Lip Veils look exactly like the Crèmes because they come in the same packaging but the color selection is a tad more neutral (see swatches). They have a similar  texture - creamy, rich and moisturizing but the color pay-off is sheerer and not quite full-coverage. You can layer the Veils to medium pigmentation and they are still quite bold and fresh.

When the color wears away some of the brighter hues do leave behind a slight stain but they make my lips feel soft so they are a definite hit! The Crèmes and Veils retail for $12.00 each.

Continuing with the theme of fabulous lip products the Matte Lipsticks are not to be missed! I started off with the shade Scarlet which is a deep, sexy wine hue and loved it so much that I needed more! Okay maybe I didn’t NEED more...that might just be the lip junkie in me talking but these lipsticks also have a great formulation.

The shades are true mattes so the color is scintillating and intense but they still have a comfortable creamy texture that is lightweight without sucking the moisture out of lips and leaving them dry. They glide on buttery smooth and drench lips in soft pigment that doesn’t feather or bleed. Although the colors are quite rich you can still achieve sheer to medium coverage if you prefer to tone them down.

Neon Red, Scarlet & Melon

Cream blush is usually not my preferred formula because I like using a brush for application and some apply quite blotchy. The Joe Fresh Blush Sticks however surprised me! The creamy pigment can be swiped on directly from the tube or dabbed onto the cheeks with fingers and the creamy formulation blends effortlessly for a beautiful flush that transforms into power.

The texture is incredibly, fresh and buildable to instantly revive dull complexions with a dose of healthy color and they apply seamlessly and sheer for all day wear. The Blush Sticks only come in four shades and most of them are quite neutral so I would love to see some deep berry hues in the future. The shades below are Peach Dream which is perfect for spring and the brighter hue is Rose which is flattering on all complexions. The blush retails for $10.00.

The brand also released some small highlight palettes and highlight sticks. I have the shade - Luster which has a gorgeous silver-champagne undertone. This is another product that pleasantly surprised me, I was expecting a basic powder formula but what I got was a powder-cream hybrid that is ultra smooth and velvety. This color isn’t sparkly, glittery or intense but it has good pigmentation and provides a soft, natural glow which is more favorable. The highlight blends well and catches the light beautifully for radiant looking skin. It retails for just $8.00.

On a completely different note I couldn’t end this article without showing you my pretty new earrings!

The next time you are perusing the isles at Shoppers head over to the beauty section and swatch some of these formulas, you won’t be able to resist walking out of there with at least one product!
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