A few weeks ago I attended the launch party for the new Pure Color Love Lipsticks by Estee Lauder. The brand has released an impressive array of pigments (30 to be exact) with finishes ranging from matte, shimmer, chrome and cream - something for every skin tone and style preference.
The packaging is chic, sophisticated and glamorous with shiny gold tubes and structured caps that resemble thick glass. The hint of color that shows through at the top helps identify each shade without having to uncap.
I’ve been testing 3 colors from the color spectrum – 110 Raw Sugar (neutral), 360 Flash Chill (bright, shimmery coral) and 120 Rose Xcess (deep burgundy-wine) which is great for fall. Some may find the slated square edge a little unorthodox but it actually helps outline and shape the lip contour for neater application and precision.
Overall the formula is creamy and smooth with fluid glide and pure color that is easy to intensify for full-coverage, comfortable wear. The emollients include natural oils and nourishing butters so you get protection, hydration and nourishment along with intense vibrancy and no feathering. The shiny coral starts out sheer with a balmy texture that may require a few well placed layers for consistency but the shimmer is quite refined with no discernible chunks.
The mattes are my favorites because they are rich, bold and more opaque than the other finishes. They also last for hours without fading since the supple color clings to the skin. With these lipsticks, you can expect the same luxurious quality Estee Lauder is well known for with the added bonus of healing extracts that preserve youthfulness. The Pure Color Love Lipsticks retail for $28.00 each.
I also got another Pure Color Envy Lipstick ($38.00) in the shade (Above) which is lovely orange-coral that transitions your makeup looks into autumn. The buttery color is soft yet vivid for cushiony comfort that locks in moisture and prevents dryness.
Estee Lauder is available at department stores including The Bay, Sephora and online at esteelauder.ca.