It Cosmetics Bestselling Skincare & Makeup

The Bye Bye Under Eye Concealer by It Cosmetics has quickly become one of my favorite products for covering dark circles and blemishes so I decided to test more of their bestsellers. The brand is well known for combining high-quality makeup with rejuvenating, anti-aging skincare to help you achieve the complexion you’ve always dreamed of.

One of their most popular moisturizers is Confidence in a Cream ($48.00) also referred to as the “transforming super cream” or “miracle in a jar.” Developed by plastic surgeons, this nourishing formula is activated on contact to boost natural regeneration, restore radiance and reduce the look of pores, wrinkles and discoloration. It targets the most prevalent skin conditions and yields powerful anti-aging results when used over time. The cream’s success has a lot to do with its potent blend of collagen, peptides, hyaluronic acid, antioxidants and an abundance of natural oils and extracts (the ingredient list is quite extensive). The texture is luxuriously rich (yet non-greasy) and fast absorbing for hours of hydration, protection and suppleness. My skin feels plump, incredibly soft, smooth and silky plus it improves the application of makeup. Overtime, the formula also helps lift and tone for a youthful profile.

The Brow Power Universal Eyebrow Pencil ($24.00) really surprised me because usually when a product is labelled “universal” it rarely lives up to the claim of matching every skin tone. This pencil actually works! You can alter the color by simply adjusting the amount of pressure you use – press down gently for light to medium pigment and harder to deepen the color. For brown to black hair, you may have to go over the area a few times but eventually it darkens enough to blend in naturally. The pencil is also fortified with biotin, green tea, antioxidants, grape seed and vitamins to keep your brows healthy, and the spooley brush makes it perfect for travel.

The - Your Most Beautiful You Anti-Aging Matte Bronzer, Radiance Luminizer & Brightening Blush Palette ($38.00) is what the brand calls their “powerhouse palette for instant vitality.” Using light technology, hydrolyzed collage, silk and peptides, the powders diffuse lines and wrinkles for a smooth, even finish and enhanced radiance. I wasn’t sure the bronzer would be deep enough for contouring but when layered heavier I can achieve enough definition without creating streaks. The blush looks simple in photos but when applied to the skin it has a vibrant coral undertone with multidimensional, iridescent shimmer. The champagne highlighter brightens with a candlelight glow and both pigments are ultra silky and lightweight for superior blending.

Another bestseller is the Bye Bye Pores Powder ($29.00) which blurs pores and imperfections for an airbrushed finish. The powder is available in both loose and pressed formulas and can be applied throughout the day to refresh your makeup and eliminate oil. Like many translucent powders, its best not to overdo it, using too much may alter the color of foundation.

The Blurred Lines Smooth-Fill Lipstick ($24.00) has a color correcting, anti-aging formula that erases the appearance of fine lines and revitalizes with a blend of shea butter, jojoba and grape seed. The lipstick glides on light and creamy to heal rough, chapped skin and soothe discomfort caused by dryness. Since the pigment is very sheer, the color looks more like tinted balm than lipstick and this shade (Ruby Slippers) has dazzling shimmer. I keep one in my purse all the time to give my lips a quick, revitalizing boost of moisture and the results last much longer than your average lip treatment.

The Superhero Mascara (another bestseller) is designed to give your lashes super volume and elastic stretch in just one application. The brush coats every lash in conditioning, black pigment that strengthens the hair and creates a thick, dramatic finish. Lashes appear full, fanned out and alluring plus you can layer generously without clumping. The mascara retails for $24.00.

It cosmetics is available at Sephora and online at itcosmetics.com