Wet n Wild is one of those brands that almost everyone
is familiar with because they are easily accessible and the makeup is very affordable.
I have been using their products since I was a teen; in fact some of the very first makeup
I experimented and learned with was the Wet n Wild eye shadows and lipsticks.
It is quite easy to be drawn to the array of bold colors and celebrity collaborations like the Fergie Collection and over
the years the brand has improved its textures, packaging and formulas. Today I am featuring a few cult favorites and some new additions that you should definitely get your hands on!
The Wet n Wild Coloricon Eye Shadow
8 Pan Palettes have been consistent favorites among many makeup lovers. These nifty palettes
are great for seasoned artists or beginners and each color is labelled for easy application although I tend to be a bit daring and apply them in interesting combinations. The blend of pigments is suitable for
creating a variety of looks from neutral to dramatic with a beautiful mix of warm and cool undertones.
When it comes to drugstore shadows these pretty palettes are definitely among the best and they suit every complexion. The quality is outstanding for the price and they make a great addition to your collection. The formula is easy to work with, long-lasting and when
applied over primer they tend not to crease or fade throughout the day. The shades that contain less shimmer are soft and silky whereas the ones with more feel slightly textured but they are all easy to work with and very buildable.
Comfort Zone 738
The pigmentation is very vivid and the formula is buildable
so you can control the intensity and effect. Petal Pusher contains pink,
bronze, silver, purple and green hues making it a great palette for soft spring looks
and deep smokey eyes. Comfort Zone has warm earthy colors such as deep
green, olive, bronze, rust, gold and champagne. These palettes retail for just
$4.99 each.
Petal Pusher 736
The Wet n Wild Mega Last Lip Colors are highly pigmented,
vivid and bold! These little lipsticks have been around for a while but the
rich formula is made to last up to 4 hours and the variety of color is
fantastic.
The finish is described as “semi matte” but they don't have much shine or any shimmer and although they are crèmes the formula can feel a bit dry with long-wear. Upon application they don't provide
much slip but the slightly drier texture allows the crèmes to
adhere to the lips very well for full-coverage, smudge proof
results and no feathering.
From Left to right: Cherry Picking, Think Pink, Spotlight Red
The lipsticks do have a bit of moisture but I prefer
to wear them on top of a lip primer or balm for extra hydration especially
when my lips are dry. You can also apply a bit of clear gloss on top for more
shine but as you can see from the swatches below you can't beat that color pay-off!
I love the deep, sultry reds and pinks and if you prefer matte formulas these are great! They retail for just $3.99.
Swatches from left to right: 965 Cherry Picking, 901B Think Pink, 911D Spotlight Red
I love the deep, sultry reds and pinks and if you prefer matte formulas these are great! They retail for just $3.99.
The Wet n Wild Mega Glo Illuminating Powder is available in 4 color
combos and adds luminous glow and subtle iridescence to the face, neck, chest
or body. The shade Spotlight Peach adds a touch of soft highlight with
very little sparkle and it can also be used as blush for a natural,
radiant flush, it retails for $5.50.
If you like a good balm-lipstick hybrid then the new Mega
Slicks Balm Stains are great. Packaged as large lip pencils with no sharpening required
the stains glide on buttery smooth while conditioning the lips with Acai Palm
Oil. The formula is slick and glossy yet the pigmentation provides medium
coverage and the texture is light and comfortable on the lips.
There are 6 shades available from dark and vampy to pink,
plum, red and nude. I consider this product to be less of a stain and more of a
gloss-balm-lipstick formulation but they add a pretty pop of color and they don’t
cling to dry patches so you can wear them even when your lips are a bit chapped.
These are great for those who prefer soft color that keeps lips moist and hydrated throughout the day, they retail for $3.99 ea.
Swatches from Left to Right: 125 Red-Dy Or Not, 127 A Stiff Pink
These are great for those who prefer soft color that keeps lips moist and hydrated throughout the day, they retail for $3.99 ea.
The Coloricon blushes have been some of my favorites for
years! Although the shade range is limited the pigmentation is amazing! They
are formulated for effortless blending and you can easily take the color from sheer to vivid. You do have to be careful not to over-apply as
the pigment is very bold. I usually shake or blot my brush to diffuse the
color but they are long-lasting and can be used to help sculpt and shape the
face. The shade below is Heather Silk but my favorite is Berry Shimmer, they retail
for $4.99.
Last but not least is one of the new Coloricon 5 pan palettes
called Art in the Streets. This palette looks very retro and the bright colors
are perfect for spring! You don’t have to wear all the shades together if you
find them to be a bit much but you can pair them with other shadows from your collection
and blend them out to neutralize the pigment. They don’t apply quite as electric as they appear in the palette, on the skin they look softer and you can build
them up for more intensity.
If you haven’t checked out Wet n Wild recently then definitely
head over to their isle next time you are perusing the drug store. They have a
large variety of products and trendy colors! (Wet n Wild products are available
at mass market retailers)
*Press samples featured



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