Make Up For Ever Ultra HD Foundation Review

Foundation is my go-to product for flawless skin and a fresh face but when it comes to drugstore brands most of them just don’t cut it. I usually have a difficult time finding a match from the limited shade options and the coverage can leave much to be desired. For the most part my foundation routine consists of just 2 brands- Make Up For Ever HD and MAC’s Studio Fix. Today’s review is all about the new Ultra HD Foundation and how it holds up against the previous formula.

In a world obsessed with selfies and digital media it is no surprise that HD makeup is so popular. The Ultra HD Foundation is the first of its kind, designed for 4K technology- the next generation of digital devices that display images with incredible clarity, resolution and color. Even if you don't model or work in front of the camera we all want to look our best whether it’s at the office, a spectacular event or a selfie session for Instagram. The Ultra HD Foundation is formulated to look invisible both on screen and to the naked eye.

To achieve these amazing results the foundation’s unique, revolutionary complex includes the following:

*Amino Acid Pigments- to blur flaws and provide invisible coverage.

*Hyaluronic Spheres- to hydrate and plump the skin for comfort.

*Sericite- fine particles that reflect light and create a luminous, natural effect.

The Ultra HD foundation is available in 40 shades to suit all complexions, undertones and skin types. In terms of texture it has a medium consistency (not too runny yet not thick and heavy), very similar to the first HD formulation. It also blends incredibly well, with consistent coverage that compliments the skin and melts in beautifully for a healthy, even finish. Since the formula does not contain SPF it tends not to oxidize and change color throughout the day to avoid excessive orange, yellow or red tones. If you already know your shade you can find the old numbering system on the box to find your match.

You can begin with a light layer of medium-coverage and work your way up to full-coverage if you need to camouflage imperfections. Compared to the previous formula I think the Ultra HD conceals to the same extent and there isn’t a significant difference in terms of pigmentation and coverage.

I have combination skin which is relatively dry but under makeup it tends to get oily and in the summer no one wants too look greasy! The Ultra HD foundation is great for most skin types because it falls somewhere between matte and dewy for a nice balanced finished. If I’m wearing my makeup all day then I may have to blot when evening rolls around but the MUFE HD translucent powder and Mist & Fix Setting Spray helps lock in the foundation to increase wear and enhance high def results.

The shade I have is 173 and the formula is comfortable and hydrating without any slickness. I love the smooth flawless finish I can achieve and although I do touch-up certain areas with concealer if you don’t have discoloration or blemishes you may not even need to. The new foundation is intensified for a digital lifestyle with an improved overall finish that helps perfect the skin but the qualities of the former HD formula still remains for a natural, silky complexion.

Because the foundation isn’t very thick you do have to be careful not to smear or streak it when applying. I get best results with a duo fiber stipple brush or the original Beauty Blender for a flawless face.

Photo taken in direct sunlight

The Ultra HD Foundation is also available in a stick design which I love! The stick foundation is dense and rich in texture so the coverage is more solid and full. Unlike the liquid formula the stick has a creamy consistency which gives you more concealing benefits to hide blemishes and problem areas quickly and efficiently! To use I just swipe it on and use my Beauty Blender. I love the luminous, even finish and the packaging is perfect for travel and touch-ups on the go! I think I may even prefer the stick to the liquid but you can also use them together to get the perfect, customizable effect and coverage across the skin. The Ultra HD Stick Foundation is available in 15 shades for normal to dry skin.

I you haven’t tried the Make Up For Ever Foundation yet then I definitely recommend getting matched and heading to Sephora for samples so you can test it for yourself! The Ultra HD Liquid Foundation and the Ultra HD Foundation Stick both retail for $50.00 each, you can also pick them up at MUFE boutiques.

*Press samples featured