The launch of Mugler’s new fragrance was epic. Beauty
experts, editors and fashion writers gathered in Toronto for the unveiling of a
mysterious new elixir not knowing what to expect. We walked into a jungle-like
oasis of wonder - the theme of the night was passion, freedom and femininity which
set the mood for the big reveal.
Mugler perfumes have a unique signature blend that forms
the foundation of Angel, Alien and all versions that followed. I can close my
eyes and recognize the distinctive undertones unlike anything else on the
market. Aura seems to follow this pattern, the notes are different yet I can still pick out that familiar Mugler essence which reminds
me of its predecessors. It is similar to the other scents yet bold enough to
stand on its own – vital, wild and seductive.
The multi-faceted bottle is an elegant work of art representing
a hypnotic beating heart – the rhythmic life force of human existence and
female intuition. Emerald green is seductive, enchanting and intense –
embodying the spirit of women. The heart is elegantly adorned with a silver M for
Mugler – a sophisticated signature chiseled into jeweled glass.
The olfactory experience is described oriental, botanical
and carnal – bringing forth an innate animal instinct. The beating heart is
Tiger Liana which has a sugared almond scent. The botanical heart is composed of crisp
Rhubarb and sparkling Orange Blossom while the animal heart features warm Bourbon,
buttery Vanilla and smoky Wolfwood.
The velvety aroma seems to transform throughout the day starting off robust and full-bodied before slightly mellowing into a silky woodiness. I
detect an unusual note that stands alone and lingers like an aftertaste at the
end of a delicious meal. Aura is romantic, powerful, complex,
refreshing and bold. It gets better as the day progresses and compliments your
body chemistry to enhance its intoxicating allure.
The 30 ml refillable bottle featured here retails for $85.00
and Mulger is available at Hudson’s Bay, Sephora, Nordstrom, Shoppers Drug
Mart, Jean Coutu, Murale and department stores.
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