The launch of Mugler’s new fragrance was epic. Beauty experts, editors and fashion writers gathered in Toronto for the unveiling of a mysterious new elixir not knowing what to expect. We walked into a jungle-like oasis of wonder - the theme of the night was passion, freedom and femininity which set the mood for the big reveal.
Mugler perfumes have a unique signature blend that forms the foundation of Angel, Alien and all versions that followed. I can close my eyes and recognize the distinctive undertones unlike anything else on the market. Aura seems to follow this pattern, the notes are different yet I can still pick out that familiar Mugler essence which reminds me of its predecessors. It is similar to the other scents yet bold enough to stand on its own – vital, wild and seductive.
The multi-faceted bottle is an elegant work of art representing a hypnotic beating heart – the rhythmic life force of human existence and female intuition. Emerald green is seductive, enchanting and intense – embodying the spirit of women. The heart is elegantly adorned with a silver M for Mugler – a sophisticated signature chiseled into jeweled glass.
The olfactory experience is described oriental, botanical and carnal – bringing forth an innate animal instinct. The beating heart is Tiger Liana which has a sugared almond scent. The botanical heart is composed of crisp Rhubarb and sparkling Orange Blossom while the animal heart features warm Bourbon, buttery Vanilla and smoky Wolfwood.
The velvety aroma seems to transform throughout the day starting off robust and full-bodied before slightly mellowing into a silky woodiness. I detect an unusual note that stands alone and lingers like an aftertaste at the end of a delicious meal. Aura is romantic, powerful, complex, refreshing and bold. It gets better as the day progresses and compliments your body chemistry to enhance its intoxicating allure.
The 30 ml refillable bottle featured here retails for $85.00 and Mulger is available at Hudson’s Bay, Sephora, Nordstrom, Shoppers Drug Mart, Jean Coutu, Murale and department stores.