Friday, September 20, 2019

Avon Mattitude Soft Matte Liquid Lipstick: Review and Swatches

I never get tired of lipstick nor does it seem possible to ever have enough. In a few days I’m off to Europe again so it’s time to start packing my long-wear, no-fuss makeup.

I need lip color and shadows that stay on for hours and make me look refreshed after a long flight. Products that apply effortlessly, dry quickly and enhance my complexion are perfect for long days of touring and romantic nights in a new city.

Avon must have read my mind because they just released 8 super-saturated Soft Matte Liquid Lipsticks ($15.00 ea) that feel weightless and glide on smooth. The creamy texture makes it easy to layer, fill and spread the pigment, but make sure your outline is sharp so it doesn’t look messy.


Once dry, the color appears vivid, matte and seductive. If you notice thin areas or prefer more coverage, simply apply another coat. 

The micronized pigment release formula is enriched with poppy seed oil and vitamin E for a hint of moisture but if you have very dry skin, it might not be enough. Exfoliate and moisturize the night before so you don’t end up with a rough finish. A quick lip treatment every now and then is always beneficial no matter what lipstick you’re wearing.

Throughout the day there is very little transfer or fading and the color is quite flexible. It holds up well during cocktail hour but greasy foods may loosen the finish.  

Those with sensitive skin will be happy to know that these luscious liquids contain no parabens, sulfates or phthalates and the scent is pleasant. 

The shade selection is basic yet wonderful! There are two nudes – one for fair skin (Ambitious) and a neutral mauve (Resolute) for medium to deep complexions.


The bright coral (Devoted) and deep magenta (Driven) look amazing on everyone and the pink has a stunning purple undertone.


Tenacious (dark brown), Persistent (the perfect deep burgundy) and Resilient (juicy blackberry) are trendy for fall. The intensity is super sexy so they look great with neutral shadow or gold shimmer. I wore the burgundy-red to Cirque du Soleil's Alegria Premiere last night and received so many compliments!


Swatches left to right: Ambitious, Tenacious, Devoted, Resolute, Persistent, Driven and Resilient.

Avon has also created Liquid Glimmer Shadows ($10.00) that can be amplified from sheer to full-coverage. There are 8 shades to choose from with a brilliant metallic base infused with glistening glitter.


The buttery pigment applies evenly and dries matte but you might have to use a smoothing primer to improve the finish. I love shimmer that stays put all day and these shadows don’t budge!

Avon is available online at avon.ca

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