Joe Fresh Beauty - Summer 2018 Makeup Collection

Summer seems to be flying by! I have no idea what happened to May or June but I’m going to enjoy July for as long as it lasts. Recently I've been touring the vineyards in Niagara, reviewing amazing shows and embarking on scenic road trips. In my travel tote you’ll find the new Joe Fresh Beauty Collection featuring neutral shadows, glossy lip oils and iridescent blush for a pop of radiance.

Rose Neutrals ($14.00) is the perfect grab-and-go palette for quick, effortless looks and the alluring shades compliment all skin tones. The combination of light and dark creates lovely contrast and you can go from simple to smokey by deepening the crease. Smudge the sultry browns under the lower lash line to create a smoldering shadow and highlight the inner corners for more drama. The color payoff is soft but pretty and the silky texture blends well without creasing. To intensify your look, layer the pigments over primer.  

Lip oils are intensely hydrating, soothing and comfortable with brilliant shine that can plump-up your pout. These transparent formulas (available in coconut, rose and pomegranate) smell delicious, feel amazing and keep my lips soft, healthy and thoroughly quenched with no stickiness. The large paddle is good for application but takes up so much room in the tube that they can only be filled halfway (bummer). The lightweight texture is perfect for reviving matte lipsticks and the oils retail for just $8.00 each.

It seems like there is a new mascara on the market everyday (all claiming to do the same thing), so I only feature the few that standout. Lash Lift ($12.00) is a little different, the formula is enriched with olive extract to nourish delicate hair and deep pigment for natural looking definition. The innovative round tip wand is designed to lengthen hard-to-reach areas including lower lashes and the spindly bristles grab, extend and separate with minimal clumping.

The Color Me Pink Blush Trio ($12.00) contains 3 velvety shades that blend seamlessly for a natural flush. My favorite hue is the shimmery berry which illuminates and defines but you can also mix the colors together for custom finishes. The pink and peach look very similar on my skin but the soft simplicity is perfect for daily wear.

Bright, shiny color is on-trend this season so you might want to stock-up on the Joe Fresh Lip Lacquers ($7.00 each). Infused with moisturizing shea butter for smooth application, these non-sticky pigments drench your pout in sheer, vibrant color.

If you prefer matte hues, try the new Cushion Lipsticks ($12.00 each). The pillow applicator delivers saturated color infused with vitamin E for a lightweight, powdery finish.

Joe Fresh has also released 2 new summer mists to help you survive the heat. Fresh & Go Hydrating Spray ($10.00) primes, hydrates and revitalizes for flawless makeup application. You may have to blend the larger droplets with your finger but it does smooth and mattify. Stay All Day ($10.00) is a setting spray that locks in makeup so pigments are more resistant to perspiration and humidity. The fluid tends to dispense inconsistently (a fine mist would be more efficient) but it dries quickly without residue and feels light, refreshing and non-irritating.

Joe Fresh Beauty is available at Shoppers Drug Mart