Wet n Wild Cosmetics Must-Have Makeup

Wet n Wild is one of those brands that almost everyone is familiar with because they are easily accessible and the makeup is very affordable. I have been using their products since I was a teen; in fact some of the very first makeup I experimented and learned with was the Wet n Wild eye shadows and lipsticks.

It is quite easy to be drawn to the array of bold colors and celebrity collaborations like the Fergie Collection and over the years the brand has improved its textures, packaging and formulas. Today I am featuring a few cult favorites and some new additions that you should definitely get your hands on!

The Wet n Wild Coloricon Eye Shadow 8 Pan Palettes have been consistent favorites among many makeup lovers. These nifty palettes are great for seasoned artists or beginners and each color is labelled for easy application although I tend to be a bit daring and apply them in interesting combinations. The blend of pigments is suitable for creating a variety of looks from neutral to dramatic with a beautiful mix of warm and cool undertones.

When it comes to drugstore shadows these pretty palettes are definitely among the best and they suit every complexion. The quality is outstanding for the price and they make a great addition to your collection. The formula is easy to work with, long-lasting and when applied over primer they tend not to crease or fade throughout the day. The shades that contain less shimmer are soft and silky whereas the ones with more feel slightly textured but they are all easy to work with and very buildable. 

Comfort Zone 738

The pigmentation is very vivid and the formula is buildable so you can control the intensity and effect. Petal Pusher contains pink, bronze, silver, purple and green hues making it a great palette for soft spring looks and deep smokey eyes. Comfort Zone has warm earthy colors such as deep green, olive, bronze, rust, gold and champagne. These palettes retail for just $4.99 each. 

Petal Pusher 736

The Wet n Wild Mega Last Lip Colors are highly pigmented, vivid and bold! These little lipsticks have been around for a while but the rich formula is made to last up to 4 hours and the variety of color is fantastic.

The finish is described as “semi matte” but they don't have much shine or any shimmer and although they are crèmes the formula can feel a bit dry with long-wear. Upon application they don't provide much slip but the slightly drier texture allows the crèmes to adhere to the lips very well for full-coverage, smudge proof results and no feathering.

From Left to right: Cherry Picking, Think Pink, Spotlight Red

The lipsticks do have a bit of moisture but I prefer to wear them on top of a lip primer or balm for extra hydration especially when my lips are dry. You can also apply a bit of clear gloss on top for more shine but as you can see from the swatches below you can't beat that color pay-off!

Swatches from left to right: 965 Cherry Picking, 901B Think Pink, 911D Spotlight Red 

I love the deep, sultry reds and pinks and if you prefer matte formulas these are great! They retail for just $3.99.

The Wet n Wild Mega Glo Illuminating Powder is available in 4 color combos and adds luminous glow and subtle iridescence to the face, neck, chest or body. The shade Spotlight Peach adds a touch of soft highlight with very little sparkle and it can also be used as blush for a natural, radiant flush, it retails for $5.50.

If you like a good balm-lipstick hybrid then the new Mega Slicks Balm Stains are great. Packaged as large lip pencils with no sharpening required the stains glide on buttery smooth while conditioning the lips with Acai Palm Oil. The formula is slick and glossy yet the pigmentation provides medium coverage and the texture is light and comfortable on the lips.

There are 6 shades available from dark and vampy to pink, plum, red and nude. I consider this product to be less of a stain and more of a gloss-balm-lipstick formulation but they add a pretty pop of color and they don’t cling to dry patches so you can wear them even when your lips are a bit chapped.

Swatches from Left to Right: 125 Red-Dy Or Not, 127 A Stiff Pink

These are great for those who prefer soft color that keeps lips moist and hydrated throughout the day, they retail for $3.99 ea.

The Coloricon blushes have been some of my favorites for years! Although the shade range is limited the pigmentation is amazing! They are formulated for effortless blending and you can easily take the color from sheer to vivid. You do have to be careful not to over-apply as the pigment is very bold. I usually shake or blot my brush to diffuse the color but they are long-lasting and can be used to help sculpt and shape the face. The shade below is Heather Silk but my favorite is Berry Shimmer, they retail for $4.99.

Last but not least is one of the new Coloricon 5 pan palettes called Art in the Streets. This palette looks very retro and the bright colors are perfect for spring! You don’t have to wear all the shades together if you find them to be a bit much but you can pair them with other shadows from your collection and blend them out to neutralize the pigment. They don’t apply quite as electric as they appear in the palette, on the skin they look softer and you can build them up for more intensity.

If you haven’t checked out Wet n Wild recently then definitely head over to their isle next time you are perusing the drug store. They have a large variety of products and trendy colors! (Wet n Wild products are available at mass market retailers)

*Press samples featured