Today we are going to delve into the world of blush to examine a unique new product from L'Oreal. Many of you have heard of pressed, mineral, cream and baked blush but have you seen blush in a tube?! L'Oreal has launched a new line that involves “Opti-Blur technology” designed to fade lines and dullness and to deliver the anti-aging benefits of visible lift.
Initially I thought blush in a squeeze tube was a bit strange but you get so much gorgeous pigment in the packaging and the texture is wonderful! At first the blush feels like a light, fluffy cream but once blended it spreads beautifully over the skin and seems to transform into a powder with a dry consistency and silky finish.
I was very impressed with the ease of application, unlike some cream formulas that can be dewy and thick or even mess up underlying foundation this blush goes on like a dream. I barely have to touch it to my face while blending to achieve even, consistent color and you can even use one finger to gently rub it on for seamless coverage.
I have the blush in the shade Soft Pink which provides a sheer, rosy glow and contains quite a bit of shimmer to highlight the face. The color applies quite subtle and the shimmer seems to wash over the layer of pink to beautifully reflect light. Although I like a luminous glow I would love to have this formula in a solid, matte shade as well.
There are only three colors available and they all seem to have pink undertones, this is the middle shade in the line but there is also Soft Peach which is the lighter hue and Soft Berry which is the darkest pigment. The blush retails for $12.99 and I would definitely recommend checking them out. You can view the other shades online by clicking HERE.
**Disclaimer: product provided for review