Thursday, July 4, 2019

Joico Defy Damage Hair Care Collection

When my hair was analyzed by L’Oreal’s expert stylists at a high-end salon in Toronto, they told me that my strands were strong, flexible and healthy with very little damage. To keep them this way, I use products designed to repair, strengthen, moisturize and protect while I’m traveling, working and enjoying the hot, smoggy summer.

Joico’s Defy Damage Collection prevents weakness, dryness and split-ends by shielding my tresses from the ravaging effects of UV, pollution and heat styling. The formula is infused with rosehip oil, arginine, moringa oil, vitamins, zinc, silica and keratin to strengthen hair bonds and reinforce fraying cuticles.

The shampoo ($24.95) lathers into a luxurious foam that gently sloughs away dirt, sweat, impurities and buildup without stripping color or causing brittleness. It smells amazing and refreshes my roots, scalp and ends so they can be thoroughly moisturized.

The Protecting Conditioner ($25.15) fortifies dull strands, restores softness, deeply hydrates and detangles without weight or limpness. I usually apply a generous amount, comb thoroughly and leave it on for at least 10 minutes in the shower. Like most conditioner it needs time to penetrate but since I started using this line I’ve noticed less shedding, beautiful definition, and healthy growth.

For dramatic improvements in texture, body and manageability, use the Defy Damage Masque ($27.65) at least twice a month. This powerful treatment rebuilds fragile cuticles to prevent split-ends, tame flyaways and smooth roughness so hair feels supple and silky. Each treatment restructures weak areas to improve hair’s resistance to thermal or chemical styling and if you spend a lot of time outdoors, it boosts shine and eliminates frizz caused by humidity.

I plan to spend a lot of time on the patio this summer so I never leave home without applying the Protective Shield ($27.65). This lightweight leave-in defends against UV and heat styling by making your strands 4X more resistant to breakage, fading and dryness. The nourishing coating locks-in moisture to keep your mane soft, shiny and resilient with no stickiness. 

Joico has also launched a new styling collection that will come in handy for upcoming events and vacations. Beach Shake contains coconut, sunflower seed oil and beeswax to create glamorous texture with a salty finish. The spray delivers a blast of hydration and non-sticky sheen so your tendrils fall into beautiful waves with no parched ends. There may be a bit of stiffness as the product dries so work it through with your fingers and scrunch to loosen things up.

Body Shake is Texturizing Finisher that makes fine hair appear naturally thick and abundant without powdery residue. It also helps absorb oil, combat humidity and refresh the scalp.

Hair Shake is a liquid to powder texturizer that emits a micro-fine, volume enhancing mist. If you are attending any weddings or parties, this spray will lift your roots and help create stunning updos, thick ponytails and luscious curls.

Joico Damage is available at various retailers in Canada. You can find a local distributor at

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