Developed by plastic surgeons, the Confidence Collection is your first line of defense against wrinkles, blemishes, sun damage, fatigue and discoloration. These formulas are referred to as “life-changing” because they were created to transform, replenish and correct with clinically proven, anti-aging technology and high-performance ingredients.
Do you wish your soapy face wash would do more than cause dryness and leave behind traces of makeup? Well now it can – Confidence in a Cleanser ($36.00) is a one-step ultra-hydrating treatment for all skin types. This sulphate-free, ophthalmologist tested formula melts away dirt, oil, impurities, bacteria and even long-wear eye makeup! That’s right ladies, you can use this stuff to remove stubborn eyeliner, foundation, waterproof mascara and shadow plus it unclogs pores to prevent future breakouts. Created with a powerful concentrate of hyaluronic acid, oatmeal, collagen and super cermaide, you also get the reparative benefits of a moisturizing serum! The gentle foam leaves skin feeling soft, refreshed and balanced with no uncomfortable tightness or residue.
One of the things I love most about It Cosmetics is how much nutrients they jam-pack into each formula, just take a look at the ingredient list if you don’t believe me. The cleanser is loaded with natural oils, extracts and botanicals that rejuvenate and improve your skin’s vitality and youthfulness.
I’ve talked about Confidence in a Cream ($62.00) before and still love it! The regenerative super complex is activated on contact to reduce the look of pores, restore collagen, plump, fill lines, intensely hydrate, soften and firm. This cream will quickly become your go-to, daily moisturizer under makeup, in all weather conditions and as a complexion-boosting night mask that works with your body’s sleep cycle to heal and smooth. The anti-aging armor and rich butters sink in and create a supple finish with no greasiness. I also like the fresh, natural scent. To me it smells like lemons and summer in a jar.
If you love the moisturizer you will go nuts for Confidence in an Eye Cream ($48.00). I use it all over my eye area – lids, brows and under eye where discoloration is evident. The little jar is perfect for travel and the apricot tint instantly color-corrects to brighten and reduce the look of fatigue. Infused with Drops of Light Technology, ceramide, licorice root, avocado and squalane – (a highly effective emollient and natural antioxidant) wrinkles are minimized and skin appears firm and bright with less puffiness, dark circles and sagging. Like most eye creams, best results are achieved with continuous use so massage it in every night and pat some on during the day to keep the area plump and hydrated.
It Cosmetics is available at Sephora, The Shopping Channel and itcosmetics.ca