Wednesday, September 10, 2014

Toronto International Film Festival - TIFF 2014: L’Oréal Paris Red Carpet and Press Event

If you love films, artistic documentaries and a getting the inside scoop on Oscar worthy motion pictures then the Toronto International Film Festival is the place to be. Every September the city turns up the glam and welcomes hoards of fans and the most popular actors in the business. The star studded event lasts 11 days and this year everyone from: Denzel Washington, Ryan Reynolds, Melissa McCarthy, James Franco, Channing Tatum, Morgan Freeman, Robert Downey Junior, Reese Witherspoon and many more attended red carpet premieres and events. With all the big names in town Toronto is buzzing and as cameras flash and autographs are scribbled there are fantastic parties happening all over the city!

I was invited to the L’Oréal Paris Press and Red Carpet Event in the spectacular Shangri-La Hotel Toronto. The hotel boasts a grand lobby, spacious rooms, a champagne wall and world class cuisine. The service was impeccable and the event space was lit up with crystal chandeliers and a scrumptious cupcake table!

The highlight of the evening was when the stunning Julianne Moore made an appearance to introduced L’Oréal's new hair care line Fibralogy. Julianne’s career is quite impressive and with a long list of hit films and accolades behind her name she is one of  L’Oréal's key beauty ambassadors. 

Fitted in a trendy, plunging black dress Julianne was poised and eloquent as she presented an exclusive sneak peek of the Fibralogy collection to be released in January 2015. Her speech was inspirational as she expressed her love of the brand, bringing forth inner beauty and her plight to find what is human in her work.

After 17 years of research L’Oreal has created the high-tech, patented Fibralogy line that uses active ingredients to penetrate each hair fiber for thick, bouncy tresses. The collection features 4 new products including: shampoo, conditioner, an intense texturizing mask and a thickness booster treatment.

Limp, thin, lifeless hair will get a blast of volume with Fibralogy, made to expand hair from the inside out creating three dimensional structure for thickness that lasts up to 10 shampoos!
 (Full review coming soon!)

After the presentation we enjoyed cocktails and basked in the ambiance of the night. The generous swag bag included the full hair care line, 2 tickets to a film, a Nespresso boutique gift card, Julianne’s nude lipstick and nail polish from the Collection Privée and a gorgeous necklace from Birks.

Birks Bee Chic Collection supports the research and preservation of the bee population and features simple yet elegant jewelry that reflects the hexagonal honeycomb shape.You can view this beautiful, feminine jewelry by clicking HERE.

I had a wonderful time at the event and I am looking forward to attending a screening of one of the films debuting at this year’s festival. You can follow L’Oréal's exclusive coverage of TIFF by clicking HERE.

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