Wednesday, August 13, 2014

Makeup by One Direction: Midnight Memories Collection Review

When I was a teenager I use to rock out to popular bands, get excited when my favorite song came on the radio and admittedly like many of the girls today I was a bit enthralled with the members of the group. Screaming at a concert with friends, lining up for autographs and sticking a creased poster from a magazine on the wall seems like a rite of passage for every generation of teens. One of the biggest pop bands of this generation is undoubtedly One Direction and Markwins has created an awesome limited edition makeup collection inspired by the group! Whether you are rock n’ roll, a party seeker or the girl next door these kits have something for everyone.

Brand Information:
Makeup by One Directions celebrates youth, style and an uninhibited spirit. The three available kits contain vivid shades, premium formulas and fun limited edition collectable packaging that fans are sure to love! The commemorable tins each incorporate different colors and unique themes inspired by the albums and you can even show off your personal style by decorating yours with the cool doodle stencils.

Midnight Memories Collection

The Midnight Memories Kit is designed to create the rocker girl look with bold shades. Best Song Ever and is a gorgeous, deep red lipstick with a luscious crème formula. This shade makes lips pop with intense color and the texture provides solid coverage and a comfortable matte finish.

If you are in the mood to shine then the Liquilights Electric Poppy lip gloss has beautiful pink shimmer with medium coverage. It is designed to bring out your inner rocker by glowing neon red-orange in UV light! The pretty micro glitter dispersed throughout the formula illuminates beautifully for radiant looking lips.

No look is complete without eye shadow and this kit includes a dazzling palette to create a variety of fun looks. I love how the shimmery pink compliments the charcoal grey and deep black which create a beautiful smokey effect. These eye shadows have great pigmentation and you can also use the middle square for body glitter.

The Liquefied Metallic Steel Nail Varnish called Right Now is edgy yet pretty. It contains flashy sparkles for a trendy, concert-ready manicure.

To help intensify your smokey eye shadow or to decorate yourself with fun One Direction Art the Better than Words black eye & body pencil works like a charm. This creamy, highly pigmented crayon glides on smooth for long-lasting, smudge proof color.

Finish off your eyes with the Little Black Dress Volumizing Mascara for naturally enhanced lashes.

Overall I really enjoyed this playful kit, it includes fantastic colors and the pigmentation is good. The entire collection is a great value and contains everything you need to complete your stylish look. I think the kits are great memorabilia or collectors items for fans.

The makeup will be available starting in the U.S. and for the ultimate One Direction fans just itching to snag a kit the release dates are as follows:
*Macy’s - August 11th
*Stage Stores – August 25th
*Dillards – August 25th
*Beauty Brands – August 25th
*Lord and Taylor – August 25th

For more information and international release dates visit the Facebook page by clicking HERE.

**Disclaimer: products were provided for review


  1. wow! you got the midnight memories!! love this kit.

  2. Looks really like a sweet set but I think I am too old for this- simply don´t want some boys on my make up that could be my sons- lmao!!!!! hehehehehehehehe oh that gave me the laugh of the day, Kisses, Sissi

  3. ooo I really like the shades in this kit! Definitely more dramatic than the kit I got. And the lipstick is a lot more pigmented as well!


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